基于理论和实践教学一体化的教学模式改革——以《市场调查与预测》课程为例

The Teaching Mode Reform Based on the Integration of Theory and Practice Teaching——Taking the Course of Market Research and Forecast as an Example

基于理论和实践教学一体化的教学模式改革是地方本科院校应用型人才培养的基础。以《市场调查与预测》课程为例,通过对《市场调查与预测》课程在应用型人才培养中出现的问题的分析,明确了基于课程的教学模式改革的理念、思路、方法和内容。

The teaching mode reform based on the integration of theory and practice teaching is the foundation of the cultivation of applied talents in local higher colleges.Taking the course of“Market Research and Forecast”as an example,through the analysis of the problems that appear in the course of“Market Research and Forecast”in the cultivation of applied talents,the idea,train of thought,method and content of the reform of teaching mode based on curriculum are clarified.