黄河流域高质量发展中名牌产品培育的现状、问题及路径研究

Research on the Current Situation,Problems and Paths of Cultivation of Famous Brand Products in High Quality Development in the Yellow River Basin

推动黄河流域高质量发展的重要路径是培育名牌产品。本文运用我国2019年度名牌产品数据,分析了黄河流域农业、工业和服务业名牌产品培育的现状,并指出黄河流域名牌产品培育中存在名牌产品数量较少、名牌产品影响力较低以及名牌产品区域发展不平衡等问题。在此基础上,提出优化黄河流域名牌产品培育的路径:一是利用优势资源,加快区域品牌的形成;二是依托区域优势,打造流域内特色名牌产品;三是改善营商环境,拓宽域内名牌产品宣传渠道。

The important way to promote the high quality development of the Yellow River basin is to cultivate famous brand products.Based on the 2019 annual data of famous brand products in China,the paper analyzes the current situation of cultivating famous brand products in agriculture,industry and service industry in the Yellow River basin,and points out the problems in the cultivation of famous brand products,such as the small number of famous brand products,the low influence of famous brand products and the unbalanced regional development of famous brand products.On this basis,the paper puts forward the ways to optimize the cultivation of famous brand products in the Yellow River basin:firstly,making use of superior resources to accelerate the formation of regional brands;Secondly,relying on the regional advantages,to create the famous brand products in the basin;Third,improving the business environment and broadening the channels for the publicity of brand-name products in the region.