蒙古族哈木尔纹样在文创产品中的再设计研究

Redesign of Mongolian Harmur Pattern in Cultural and Creative Products

目的针对现代文创产品设计趋向地域性、独特性的发展方向,归纳整理蒙古族传统哈木尔纹样的艺术特征,探析其实践应用于文创产品再设计研究的创新。方法以实用、适用与审美的统一为标准,归纳哈木尔纹样的艺术特征、形态特征、构图格律、色彩分析;将饱满浑厚、刚劲有力的造型和独特的民族风格特征与现代文创产品设计方法相结合进行深入推敲。以传统纹样古为今用的传承、创新、传播为视角,分析、整合具有蒙古族地域特色的哈木尔纹样文创产品的再设计创新。结论借助哈木尔纹样的艺术特征结合实践设计案例,从“传统、生活、材质、科技”四个方向论证哈木尔纹样之美与地域性文创产品设计是有机统一且紧密结合的。这既增加了内蒙古地区文创产品设计的民族特色化,又通过再设计对哈木尔纹样进行了开发和保护,推动了传统纹样在发展中的继承。

The paper aims to summarize and sort out the artistic characteristics of Mongolian traditional Harmur patterns in view of the trend of regional and unique development of modern cultural and creative product design,and explore the innovation of its practical application in cultural and creative product redesign.Based on the unification of practicality,applicability and aesthetics,the artistic features,morphological features,composition rules and color analysis of Harmur's pattern were summarized.The full,vigorous and powerful shape and unique national style characteristics were combined with modern cultural and creative product design method for in-depth consideration.From the perspective of inheritance,innovation and dissemination of traditional patterns for the use of the past and the present,this paper analyzed and integrated the redesign and innovation of Harmur pattern cultural and creative products with Mongolian regional characteristics.With the help of the artistic features of Harmur pattern and the practical design case,the beauty of Harmur pattern and the design of regional cultural and creative products are organically unified and closely combined from the four directions of"tradition,life,material and science and technology".It not only increases the ethnic characteristics of cultural and creative product design in Inner Mongolia,but also develops and protects the Harmur pattern through re-design,and promotes the inheritance of traditional pattern in development.