基于城市形象传播的吉祥物创新设计研究

Mascot Innovative Design Based on Urban Image Communication

目的针对目前国内城市吉祥物形象直线的传播方式以及造型设计雷同,缺乏个性化表达等问题,创新城市吉祥物设计,推动城市经济文化产业向前发展。方法深入发掘城市内涵,并且将城市地域特征与历史文化相结合,让吉祥物成为一个城市的代表。在造型设计上注重赋予吉祥物灵魂,注重五官的传神与内心状态的传达,利用三维表现方法,借助VR技术,在吉祥物与观众之间搭建网上交流平台,多角度多层次地将直线的吉祥物形象传播形式转变成互动循环传播模式。通过这一创新理念设计出的吉祥物既具备鲜明的个性特征,又能传达城市文化精神内涵。结论只有创新吉祥物造型设计与设计传播方式,才能使吉祥物具备独特的吸引力,更好地被大众接受,从侧面有效地传播城市文化理念,推动城市经济发展,提升城市在国际上的知名度。

The work aims to innovate the design of urban mascots and promote the development of urban economic and cultural industry in view of the problems of the straight line communication of mascot image and the similarity of their shape design as well as the lack of individualized expression.The connotation of the city was explored deeply,and the regional characteristics of the city were combined with the history and culture to make the mascot a representative of the city.In modelling design,the soul of mascots and the communication of the five senses and the inner state were emphasized.By three-dimensional expression method and VR technology,an online communication platform was built between mascots and audiences to transform the straight-line mascot image communication form into an interactive and circular communication mode from multiple perspectives and levels.Through this innovative concept,the mascot designed had not only distinctive personality characteristics,but also could convey the spiritual connotation of urban culture.Only by innovating the mode of communication and shape design of mascot design can mascot have its unique attraction,be better accepted by the public,effectively disseminate the concept of urban culture from one side,promote the development of urban economy,and enhance the city’s international visibility.