亲子游行为特征及亲子互动机制分析——基于亲子游网络游记的扎根理论分析

A Grounded Theory Analysis of Behavior and Interaction Patterns of Parent-Child Tourists

基于网络游记文本的扎根理论分析发现,亲子游动机呈现出以儿童为中心的特征,亲子游活动呈现出父母妥协于儿童需求的特征,亲子游体验呈现出累并快乐的矛盾特征,亲子游中的亲子互动是一个亲子双方不断主动、被动地向对方施加影响的过程。相关部门在亲子旅游市场开发及产品设计时,应配置亲子游基本硬件设施,给予亲子游的游客特别的照顾,协调父母和儿童的旅游需求,通过活动设计增进亲子互动,以提升亲子游的游客体验感和满意度。

A study on the grounded theory based on online travel texts has found that parent-child travels have child-centered motivation,compromising parents and exhausted-happy experience in activities.Its interaction is a process in which both parents and children constantly exert active and passive influence on each other.It is suggested that when developing tourism products for families with young children,departments concerned should have the basic facilities equipped for parents and children,give special care to them with tourist activities that coordinate needs of each and help enhance parent-child interaction so as to enhance the experience and satisfaction of parent-child tourists.