基于创新实践能力培养的网络营销课程教学实践研究——以南昌师范学院为例

Research on the Teaching Practice of Network Marketing Course Based on the Cultivation of Innovative Practical Ability:Taking Nanchang Normal University as an Example

创新实践能力注重创新思维与实践的结合,着重培养学生通过自主的创新思维解决课程实践过程中所遇到的问题,符合当前我国对应用型人才培养的要求。通过分析当前网络营销课程教学存在的问题,利用问卷调查等调研方式,设计了突出创新实践能力培养且符合学生学习规律的课程教学模式,并通过课程实践检验该模式所取得的效果。

Innovative practice ability pays attention to the combination of innovative thinking and practice,and focuses on training students to solve the problems encountered in the course of curriculum practice through independent innovative thinking,which meets the current requirements for the cultivation of Applied Talents in China.Based on the analysis of the problems existing in the teaching of network marketing course,the author designs a course teaching mode which highlights the cultivation of innovation and practice ability and conforms to the learning law of students,and tests the effect of the mode through the course practice.