亡羊补牢:负面记录对企业社会责任的影响及绩效分析

Better Late than Never:The Impact of Negative Records on Corporate Social Responsibility and Performance Analysis

企业面临负面记录时履行社会责任是否能够起到亡羊补牢的作用?本文在已有社会责任动机研究的基础上,结合印象管理理论,提出了社会责任的补偿机制,认为社会责任能够有效补偿由于负面记录带给企业的消极影响。基于2010—2019年中国A股上市公司的面板数据对假设进行了检验,结果表明:遭受负面记录的企业倾向于更好地履行社会责任,并且这一关系受到企业年龄的正向调节,受到企业国有股比例的负向调节。更进一步,本文验证了有负面记录的企业通过更好地履行社会责任这一补偿手段,绩效表现显著更高。本文的结论在理论上深化了社会责任动机理论;实践中为企业积极履行社会责任提供了理论参考。

Could an enterprise which suffers negative records compensate for its bad behavior by fulfilling its social responsibility?Based on the existing researches on social responsibility motivation and impression management theory,this paper proposes the compensation mechanism of social responsibility,and suggests that social responsibility can effectively compensate for the negative impact of negative records on enterprises.Employing the panel data of Chinese A-share listed companies from 2010 to 2019,the hypothesis is tested.The results show that enterprises with negative records tend to better fulfill their social responsibilities,and this relationship is positively moderated by the firm age and negatively moderated by the proportion of state-owned shares in enterprises.Furthermore,this paper verifies that enterprises with negative records have significantly better performance by more positively fulfilling their social responsibility as a compensation means.The conclusion of this paper theoretically deepens the theory of social responsibility motivation.In practice,it provides theoretical reference for enterprises to devote themselves to their social responsibility.