全域背景下遵义市红色旅游发展策略研究

Research on the Development Strategy of Red Tourism in Zunyi City Under the Global Background

随着红色旅游产业的发展,红色旅游营销研究也得到一定程度的深化,发展红色旅游对于遵义来说是推动经济文化发展的重要动力,不仅对带动革命老区社会协调发展具有十分重要的现实意义,而且对弘扬和培养民族精神也具有深远的历史意义。论文针对当前遵义发展红色旅游休闲城市过程中遇到的困境与问题,在分析其成因的基础上有针对性地提出转型构想与对策,以期为遵义红色旅游城市转型发展之路提供参考。

With the development of red tourism industry,the research on red tourism marketing has also been deepened to a certain extent.Developing red tourism is an important driving force for promoting economic and cultural development in Zunyi,which is not only of great practical significance for promoting the coordinated development of the old revolutionary base areas,but also of far-reaching historical significance for carrying forward and cultivating the national spirit.In view of the difficulties and problems encountered in the current development of red tourism and leisure cities in Zunyi,this paper pertinently puts forward the transformation ideas and countermeasures on the basis of analyzing their causes,so as to provide the road for the transformation and development of red tourism cities in Zunyi.