智慧旅游视域下VR与旅游融合发展研究

Research on the Integration Development of VR and Tourism from the Perspective of Intelligent Tourism

在“互联网+”的大背景下,“信息智能化”“大数据时代”“智慧”“虚拟现实技术”等热词频繁出现,而目前在我国旅游业里这些热词体现得更为明显。如今我国在科学技术和人工智能上现在已取得了不小的成绩,这已然为VR虚拟现实技术与旅游业发展提供了机遇,使得我国旅游业拥有会产生全新的一种“面貌”来面对来自全世界的游客的可能。论文以智慧旅游为背景,对目前我国旅游业在智慧旅游平台下对VR应用的现状、VR与旅游融合发展研究的必要性进行了概括、分析和研究。最后提出了如何进一步在智慧旅游背景下让VR虚拟现实技术与旅游产业进行融合从而实现虚拟旅游、拓宽“虚拟+旅游”的发展道路的建议。

Under the background of"internet+",hot words such as"information intelligence,big data era,wisdom"and"virtual reality technology"appear frequently,and these hot words are more obvious in the tourism industry of our country at present.Nowadays,our country has made great achievements in science and technology and artificial intelligence,which has provided opportunities for virtual reality technology and tourism development,making it possible for China's tourism industry to have a new"face"to face tourists from all over the world.Based on the background of smart tourism,this paper summarizes,analyzes and studies the current situation of VR application in China's tourism industry under the platform of smart tourism,and the necessity of research on the integration of VR and tourism.Finally,the paper puts forward some suggestions on how to integrate virtual reality technology with tourism industry under the background of intelligent tourism,so as to realize virtual tourism and broaden the development path of"virtual+tourism".