丰巢超时收费背后的快递价格战争——基于五个利益方博弈本质探讨

The Express Price War Behind Fengchao’s Overtime Charge——Based on the Game Nature of Five Stakeholders

近日丰巢收费事件引发热议,并遭到广大用户抵制。然而丰巢对此只是发布一个延长免费保管时长的声明,并未做出本质上改变。文中针对这一现象,将从利益的角度,对此次丰巢事件中背后牵扯到的五个利益方的相互博弈进行分析,从三个主体间的关系,到丰巢颇具艺术性的谈判技巧,再到资本对于成本的最终转移,来剖析丰巢此次行为背后的决策逻辑。文中从一个全新的视角,以精简的语言阐释丰巢的运营逻辑,从而更有助于大家理解其他国内外相关企业表面看似匪夷所思操作的背后,包含着合理的利益解释。

The recent Fengchao charging incident has caused heated discussions and was resisted by a large number of users. However,Fengchao only issued a statement to extend the length of free storage,and did not make a substantial change.Aiming at this phenomenon,this article will analyze the mutual game of the five stakeholders involved in the Fengchao incident from the perspective of interests,from the relationship between the three subjects to Fengchao’s artistic negotiation skills Then to the final transfer of capital to cost,to analyze the decision logic behind Feng Chao’s behavior. This article explains Fengchao’s operating logic in a streamlined language from a new perspective,so that everyone can help to understand the seemingly unbelievable operations of other domestic and foreign related companies.