基于SCP框架的我国电影产业研究

Research on China's film industry based on SCP framework analysis

文章运用产业经济学中的SCP分析框架,结合中国目前的电影产业发展现状,研究了现阶段中国电影产业的产业结构、企业行为和产业绩效。结果表明我国电影产业在发行和放映环节存在较高的垄断,经济性的进入壁垒较低,但社会性壁垒较高,且不存在规模效益,产品差异化逐渐凸显;产业内存在普遍的价格歧视行为;在市场绩效的表现上我国电影票价偏高,但在技术进步方面取得了一定突破。对此文中建议:加快电影产业结构调整,放宽进出市场限制,在一定程度上限制票价。

This paper applies the SCP analysis framework of industrial economics and combines the current development status of China’s film industry to study the industrial structure,corporate behavior and industrial performance of China’s film industry at this stage.The results show that China’s film industry has a high monopoly in the distribution and screening process,low economic barriers to entry,but high social barriers,and there is no scale benefit,product differentiation gradually prominent.There is widespread price discrimination in the industry;In the performance of market performance,China’s ticket price is high,but in the technical progress has made a certain breakthrough.In this paper,it is suggested to speed up the adjustment of film industry structure,relax the restrictions of entering and leaving the market,and limit ticket price to a certain extent.