大学生互联网消费现状分析及对策

Analysis and countermeasures on the current situation of college students'internet consumption

大学生是一个特殊的消费群体,受所处的年龄及文化程度的影响,追求时尚、好奇心强、经济条件有限,社会经验不足等特征使大学生在网络消费过程中存在许多问题与风险。文章通过分析大学生互联网消费的现状,探讨大学生互联网消费存在的主要问题,并提出相应的优化对策。

College students are a special consumer group.Influenced by their age and education level,college students are characterized by pursuit of fashion,strong curiosity,limited economic conditions and lack of social experience,which lead to many problems and risks in the process of online consumption.By analyzing the current situation of college students'internet consumption,this paper discusses the main problems existing in college students'internet consumption and puts forward corresponding optimization countermeasures.