从主流媒体到新型主流媒体:概念内涵及其实践意义

From Mainstream Media to New Mainstream Media: Concept Connotation and Practical Significance

中国与美国政治体制不同,衍生出的媒体管理体制也不相同。从决定机制的角度,中国的主流媒体主要由行政选择,而美国则主要由市场选择。在新媒体对传统媒体冲击日益加深的环境中,我国新型主流媒体建设在坚持行政选择机制的前提下,应该适当地嵌入市场选择机制,从而更好地激发新媒体的活力。

The political systems of China and the United States are different, and the media management systems derived from them are also different.From the perspective of concept history, the mainstream media in China is mainly selected by the administration, while the United States is mainly selected by the market. In the environment of new media’s increasing impact on traditional media, the construction of new mainstream media in China should be properly embedded in the market selection mechanism under the premise of adhering to the administrative selection mechanism, so as to better stimulate the vitality of new media.