摘要
中国与美国政治体制不同,衍生出的媒体管理体制也不相同。从决定机制的角度,中国的主流媒体主要由行政选择,而美国则主要由市场选择。在新媒体对传统媒体冲击日益加深的环境中,我国新型主流媒体建设在坚持行政选择机制的前提下,应该适当地嵌入市场选择机制,从而更好地激发新媒体的活力。
The political systems of China and the United States are different, and the media management systems derived from them are also different.From the perspective of concept history, the mainstream media in China is mainly selected by the administration, while the United States is mainly selected by the market. In the environment of new media’s increasing impact on traditional media, the construction of new mainstream media in China should be properly embedded in the market selection mechanism under the premise of adhering to the administrative selection mechanism, so as to better stimulate the vitality of new media.
作者
刘帅
李坤
王凌峰
Liu Shuai;Li Kun;Wang Lingfeng(School of Marxism,Jilin University;Enrollment Office of Jilin University;School of Literature and Journalism,Chongqing Business University)
出处
《新闻界》
CSSCI
北大核心
2020年第8期24-30,共7页
Journalism and Mass Communication
基金
教育部人文社会科学研究青年基金项目“‘互联网+’时代红色文化融入高校思想政治理论课研究”(20JYC710028)。
关键词
主流媒体
媒体融合
媒体转型
行政选择机制
市场选择机制
mainstream media
media convergence
media transformation
administrative selection mechanism
market selection mechanism