网络短视频生产中乡镇青年的身份认同建构

The Construction of Identity of Rural Youth in the Production of Network Short Video

乡镇青年的影像表达已成为其身份认同建构的重要场域。本文通过网络民族志和深度访谈的方法,从同一性和差异性维度研究网络短视频生产中乡镇青年的身份认同建构路径。研究发现,乡镇青年通过虚拟空间中的归属找寻和情感连接建构同一性,获取群体认同;同时,他们又以城市人为镜,通过视觉符号景观的臆想和独特的风格展演建构差异性,形成自我认同。乡镇青年参与生产的短视频体现了他们对新的生产、生活方式的向往,也折射出我国农村社会走向现代化的特色进程,因此,应继续发挥此类亚文化产品在青年社会化和我国新农村建设中的重要作用,并在社会主流意识形态的引领下取其精华,弃其糟粕,重建价值。

The image expression of township youth has become an important field of identity construction. Through the methods of network ethnography and in-depth interview, the paper studies the identity construction path of township youth in network short video production from the dimensions of identity and difference. It is found that township youth construct identity through the attribution search and emotional connection in the virtual space, and obtain group identity;at the same time, they construct differences through the imagination of visual symbol landscape and unique style performance to form self-identity. The short video of township youth participating in the production reflects their yearning for the new production and way of life. It also reflects the characteristic process of the modernization of rural society in China. Therefore, we should continue to play an important role in the socialization of youth and the construction of new countryside in China, and we should take the essence of social culture under the guidance of the mainstream ideology of society, and discard its dross and rebuild its value.