建设数字贸易学院 助力商务英语专业产教深度融合

Building a Digital Trade College to Promote the Deep Industry-Education Integration in Business English Major

商务英语专业应加强与产业链、创新链的有效对接,实现学校育人与政府、企业用人的多赢目标。在《国家产教融合建设试点实施方案》指导下,分析商务英语专业产教融合现有模式存在的问题,提出了数字化背景下应用型本科高校商务英语专业产教深度融合的有效路径,即从建设机制及运行机制两个方面构建数字贸易学院,以期为创新校政企合作模式、助力教育升级、实现跨境电商专业化提供持续发展的动力与智力支撑。

In business English major we should strengthen the effective connection with industry and innovation chains to realize the multi-win goal of schooling,government and enterprise employment.Under the guidance of The National Pilot Implementation Plan of Industry-Education Integration,this paper analyzes the problems existing in the current mode of industry-education integration in business English major,and puts forward the effective path of deep industry-education integration in business English major in application-oriented universities in the context of digitalization,that is,to construct the digital trade college from two aspects of construction mechanism and operation mechanism so as to innovate the cooperative mode of university,government and enterprise,help education upgrade and realize the cross-border e-commerce specialization which can provide power and intellectual support for sustainable development.