基于RMCP分析的圣水河谷线性文化遗产旅游产品开发研究

RMCP-Based Tourism Product Development of Shengshui River Valley′s Linear Cultural Heritage

将线性文化遗产资源转化为游客喜闻乐见的遗产旅游产品,既有利于遗产资源保护,又促进旅游产业可持续发展。运用昂普RMCP理论,从资源、市场、承载力、产品四个方面深入分析圣水河谷线性文化遗产旅游产品开发的可行性和必要性。结果表明,圣水河谷线性文化遗产资源丰富,市场潜力巨大,但目前产品形式单一、资源向产品的转化率较低、线性集聚优势不突出、受道路因素制约发展。对多数线性文化遗产旅游产品开发而言,应以满足市场需求为前提,在承载力范围内,构建多元文化遗产旅游产品体系、精准控制产品开发强度和展示程度、积极发展“遗产+道路”线性旅游产品、协调发展“遗产+设施”旅游产品是十分必要的。

The conversion of linear cultural heritage resources into heritage tourism products favored by the masses is beneficial to the protection of the heritage resource and the sustainable development of tourism industry.Based on the RMCP theory,this paper will analyze the feasibility and necessity of tourism product development of the linear cultural heritage from resources,market,capacity and products.The result shows that the Shengshui River Valley is abundant with linear cultural heritage resources,which has a huge market potential.However,there are also many disadvantages,such as the single product form,the low resource conversion rate,the non-obvious advantage of linear aggregations,and traffic restriction.For the development of most linear cultural heritage tourism products,the market demand should be taken as a prerequisite.Within the scope of bearing capacity,it is necessary to set up a multicultural system of heritage tourism products.And both the intensity of product development and the degree of demonstration should be precisely controlled.It is also essential to actively develop the"heritage+road"linear tourism product and coordinate the development of the"heritage+facilities"tourism product.