混合式学习模式在计算机类通识课程中的实践研究——以网店广告图策划与设计课程为例

A Research on Blended Learning in Computer-based General Courses——Taking the Course of “Online Store Advertising Picture Design” as an Example

网店广告图策划与设计课程是本校科技工程类通识课程,也是首批专创融合课程之一。它依托线上线下混合式学习模式,以扶持与服务校内各专业群学生创新创业为目标。校企合作共同设计了基于淘系平台的各子项目载体,旨在培养与提升媒体开发技能技术、培养艺术文化素养、创新互联网运营思维与方法;提高信息采集、分析、设计、处理等能力,最终为就业创业架构信息快速通道。通过3个学期混合式教学实验,很好地解决了线下授课时数少,技能技术难掌握的难题,同时显著提升了学生自主学习、团队协作、分析问题解决问题的能力。

"Online store advertising picture design"is a general course for undergraduates majoring in science and technology engineering and it is also one of the fused curriculums specially for the undergraduates who intend to innovate and do a startup. Relying on the blended learning mode of online and offline, the course aims to foster the innovation and entrepreneurship of the students in different majors on campus. The college and the enterprise have jointly designed various sub-project carriers based on the Taobao platform, aiming at improving media development skills and technologies, promoting artistic and cultural literacy, encouraging the innovation of internet operation and developing the abilities of information collection, analysis, organization, processing and so on. And the platform finally establishes a hyper-channel for employment and startup. Through the three-semester blended learning experiment, the problem of insufficient offline teaching hours and the difficulty in mastering skills and techniques are solved, and the students’ abilities of active learning, teamwork, problem analysis and problem solving are significantly acquired.