农村康养产业发展路径研究

Research on the Development Path of Rural Health Care Industry

发展农村康养产业是实现乡村振兴战略目标的重要举措。发展农村康养产业,首先要明确农村康养产业的概念与内涵,了解其发展特征,在此基础上探寻发展路径。本文立足康养产业发展现状和支持政策情况,结合现有学者研究结论,提出明确目标市场,构建康养为主题的产业融合新态势,完善农村康养政策支持体系,加强农村康养品牌建设,全面提升农村康养服务水平,加大培养农村康养人才力度等农村康养产业发展路径。

Developing rural health care industry is an important measure to achieve the strategic goal of rural revitalization.In order to develop rural health care industry,we should first clarify the concept and connotation of ru⁃ral health care industry,understand its development characteristics,and explore the development path on this basis.Based on the current situation of the development of the health care industry and the supporting policies,combined with the research conclusions of the existing scholars,this paper puts forward the following suggestions:finding the right starting point and defining the target market;building a new trend of industrial integration with the theme of health care;improving the supporting system of rural health care policy;strengthening the brand building of rural health care;comprehensively improving the service level of rural health care;increasing the cultivation of rural health care,such as talent strength and other path suggestions to promote the development of rural health care indus⁃try.