高职院校广告类专业新媒体环境下实践教学改革探索

Exploration of Practical Teaching Reformin the New Media Environment of Advertising Specialty in Higher Vocational College

为提高高职院校广告类专业在新媒体环境下的实践教学成效,从广告类专业教学中存在的教学内容和新媒体技术等问题出发进行研究,提出了调整人才培养方案、革新教学理念、创新教学内容、参加大学生广告艺术大赛和进入实体广告公司顶岗实习等方面的措施和建议。

In order to improve the practical teaching effect of advertising specialty in higher cocational colleges under the new media environment,this paper studies the problems existing in the teaching of advertising major,such as the teaching content and new media technology.Some measures and suggestions are put forward,such as revising the talent training scheme,innovating the teaching concept,innovating the teaching content,participating in the advertising art competition of college students and taking part in the internship of advertising companies.