全媒体时代下VR技术对传统媒体带来的机遇与挑战

The Opportunities and Challenges Brought by VR Technology to Traditional Media in the Omnimedia Era

VR技术作为近年兴起的新技术,在越来越多的生活场景中得到应用。在全媒体时代下VR技术的出现给传统媒体提供了新的契机,它的出现有助于满足传统媒体变革的需求,使其能够利用VR技术实现立体化、全方位的新颖表现形式,为传统媒体的发展带来新的机遇和发展前景。

As a new technology emerging in recent years,VR technology has been applied in more and more life scenes.In the omnimedia era,the emergence of VR technology provides a new opportunity for traditional media.It is meeting the needs of traditional media,enabling them to realize three-dimensional and all-directional novel forms of expression by using VR technology,and making the development prospect of traditional media become considerable.This paper mainly analyzes the new application of VR technology to traditional media in the omnimedia era.