高校微信公众平台发展策略与提升路径

Development Strategy and Improvement Path of WeChat Public Platform in Universities

高校微信公众平台借力身边正能量故事,通过创新形式进行矩阵传播,加强舆论引导,形成价值认同,提升对校园受众的影响力。为实现它对新形势下的高校思想政治工作创新发展、适应新时代高校社团管理、发挥校内主流媒体的引领作用,加强高校意识形态阵地建设的影响,需要高校提高对微信公众平台的重视,提高公众号的内容和编辑质量,发挥校园主流媒体价值,培养全媒体融合传播队伍,从而提升微信公众平台的影响力。

The WeChat public platform of colleges and universities uses the positive energy stories around them to spread the matrix through innovative forms,strengthen the guidance of public opinion,form a value identification,and enhance the influence on the campus audience.In order to realize its innovation and development of ideological and political work in colleges and universities in the new situation,adapt to the management of college associations in the new era,give play to the leading role of mainstream media in schools,and strengthen the influence of ideological positions in colleges and universities,universities need to pay more attention to WeChat public platform and improve the content and editorial quality of the public account,exert the value of mainstream campus media,and cultivate an all-media integrated communication team,thereby enhancing the influence of the WeChat public platform.