技术赋能:5G时代媒介传播场景与应对方略

Technology Empowerment:Scenario of Media Communication and Countermeasures in the 5G Era

媒介技术一直是推动媒介发展的重要动力。以人工智能为代表的5G新媒体技术,在给传统新闻业带来结构性危机的同时,也从内容、渠道、终端、用户、营销等方面对媒体进行全新的体系化构建。"内容+产业"的媒体深度融合、媒体智能平台与场景应用赋能、技术驱动的新新闻类型与断言式新闻盛行、MCN新媒介组织形态的变现盈利已经成为媒介组织新一轮改革的重点。在5G带来的"5G+短视频+后受众"的传播新业态中,在高维场景传播情境中提升优质媒介产品优势、合理开发媒体平台的数据价值、延伸后受众时代短视频用户产业价值、构建5G时代智能媒介评价体系是提升媒介影响力的重要手段。

Media technology has always been an important driving force for media development.5G new media technology,while bringing structural crisis for the traditional press,is rebuilding the content,channel,terminal,user and marketing of the media system.The"content+industry"media integration,the empowerment of media intelligent platforms and scenario applications,the prevalence of technology-driven news types and assertive news,and the realization of profits from the new MCN media organization have become the focus of a new round of media organization reforms.In the new communication format of"5G+short video+post-audience"brought by 5G,it’s important to enhance the advantages of high-quality media products in the high-dimensional scenario communication context,explore the data value of the media platform,extend the value of the short video user industry in the post-audience era,and build intelligent media evaluation system in the 5G era.