基于网络文本的旅游者民宿体验价值研究——以天津市为例

Study on the Value of Tourist's Homestay Experience based on Network Text

在旅游需求多元化的今天,开放、共享的互联网已成为旅游业发展的重要载体。旅游者在互联网平台撰写和搜寻网络数据,张贴和分享成为旅游产品生产过程中的一环。基于当前民宿市场发展态势,以旅游者在天津市各民宿网站的体验评论为研究样本,借助ROST Content Mining System,运用网络文本分析法,依托旅游者民宿体验价值结构维度体系进行民宿体验价值分类研究,研究发现:目前旅游者在民宿体验过程中更关注其功能类体验价值中的功能价值;五种体验价值密不可分,旅游者的情感价值蕴含于情境价值之中;旅游者情境价值及情感价值立足于民宿的功能价值;经济价值的产生也得益于另外四种体验价值。

In today's diversified tourism demand,the open and shared Internet has become an important carrier of tourism development.Tourists write and search for network data on Internet platform,posting and sharing as part of the production process of tourism products.Based on the current development trend of the homestay market,this paper takes the experience review of tourists websites in Tianjin as a research sample,and uses the network text analysis method to carry out the value classification study based on the value structure dimension system of the tourist's homestay experience,with the help of ROST Content Mining System.The study found that at present,tourists pay more attention to the functional value in the value of their functional experience in the process of homestay experience.The five kinds of experience value are inseparable,the emotional value of tourists is embedded in the situational value,the tourist's situational value and emotional value are based on the functional value of the homestay.Economic value is also generated from four other experience values.