新常态背景下安徽省大学生体育消费现状分析

Analysis on Sports Consumption of College Students in Anhui Province in the Context of"New Normal"

本文以安徽省全日制本科院校在校大学生为调查对象,运用文献资料法、访谈法、问卷调查法等研究方法,对新常态背景下安徽省大学生体育消费动机、体育消费水平、体育消费结构进行调查。通过分析调查数据,了解安徽省大学生相关方面体育消费现状,发现体育消费中存在的问题,找出原因并提出对策建议,以期为高校体育改革以及安徽省体育产业发展提供可靠的数据和理论依据。

In this paper,Anhui Province full-time undergraduate college students as the survey object.Using literature,discussion,questionnaire and other research methods.Under the background of the new normal,the sports consumption motivation,sports consumption level and sports consumption structure of college students in Anhui Province were investigated.Through the analysis of survey data,we can understand the current situation of sports consumption of college students in Anhui Province,find out the existing problems in sports consumption,find out the reasons and put forward countermeasures and suggestions.In order to provide reliable data and theoretical basis for the reform of college sports and the development of sports industry in Anhui Province.