广东省乡村旅游资源分类、丰度和吸引力分析

Rural Tourism Resources Classification,Abundance and Attraction Analysis of Guangdong Province

对广东省乡村旅游资源进行普查,根据对21个地级市648个旅游重点村6826个资源单体的归纳统计,构建了包括4个主类、11个亚类、40个基本类型的广东省乡村旅游资源分类体系,分析了全省乡村旅游资源的数量和空间结构。结合大众游客对乡村旅游资源的偏好调查,分析了广东省乡村旅游资源丰度和市场吸引力关系,搭建了资源与市场对接的桥梁。结果表明:①聚落建筑和民俗文化是广东省乡村旅游资源的主要类型和特色。②小吃、特产、祠堂、老屋、农田、古树等因素构成了广东省域乡村旅游的普遍意象。③全省乡村旅游资源空间分布呈现北部最多,中部次之,东西部较少的格局。④珠三角和粤东西北地区乡村旅游资源禀赋差异明显。⑤乡村旅游资源主类之间存在四维六向关系,可根据旅游者感知到的意义而相互关联。⑥各类资源根据丰度和吸引力关系,应采取不同的开发战略。

This paper carried out the Guangdong provincial rural tourism resources survey.According to the induction and statistics of 6826 monomer resources of 648 key tourism villages in 21 cities,a rural tourism resource classification system of Guangdong was established,which included 4 main categories,11 subcategories and 40 basic types.The quantity and spatial structure of rural tourism resources were further analyzed.Combining with the survey on the preference of mass tourists to rural tourism resources,this paper analyzed the relationship between the abundance of rural tourism resources and the market attraction,and built a bridge between resources and the market.The results showed that:①Aboriginal architecture and folk culture were the main types and characteristics of rural tourism resources in Guangdong.②Gourmet,specialty,ancestral temple,old house,farmland and ancient tree constituted the general image of rural tourism in Guangdong.③The spatial distribution of rural tourism resources in the province was the mostly in the north,followed by the middle,and less in the east and west.④The difference of rural tourism resource endowment in different regions of Guangdong was significant.⑤There were four dimensions and six directions relationship among the main categories of rural tourism resources,which could be correlated according to the meaning perceived by tourists.⑥According to the relationship between abundance and attraction,different development strategies should be adopted for various resources.