基于产业融合理论的酒店业与文创业的融合模式研究——以首旅酒店为例

A Study on the Fusion Mode of Hotel Industry and Cultural Entrepreneurship based on the Theory of Industry Fusion——A Case Study of BTG Hotel

本文首先通过对产业融合的基本理论进行回顾,对酒店业和文创产业融合的理论依据进行剖析,从酒店业和文创产业之间的产业边界出发,探讨了两者融合的过程和模式。然后以首旅为例,分析了首旅在和文创产业融合的过程中出现的创新和不足。最后在首旅的借鉴作用下,从全行业的角度,提出酒店业和文创产业融合的模式和对策。

This paper reviews the basic theory of industrial integration,analyzes the theoretical basis of the integration of the hotel industry and cultural and creative industry,and discusses the process and mode of the integration from the perspective of the industrial boundary between the hotel industry and cultural and creative industry. Taking BTG as an example,this paper analyzes the innovation and shortage in the pro-cess of BTG’s integration with cultural and creative industries. Finally,on the basis of the reference of BTG,put forward the model and countermeasures for the integration of hotel industry and cultural and cre-ative industry from the perspective of the whole industry.