摘要
众所周知,荷兰政府宣布从2020年1月起不再使用“Holland”之名及徽标,对外一律使用正式国名“Netherlands”(荷兰王国的原本名称),并采用含有荷兰国花—郁金香造型的大写字母NL和Netherlands字样的全新形象作为新的国家徽标,旨在重塑荷兰国家形象,进一步加强外界对荷兰的全面了解。消息一经公布,这套全新的荷兰国家形象即在全球引起了广泛的关注与热议。而如此有分量的项目,出自全球知名的荷兰设计公司一登贝工作室(Studio Dumbar)。
As we all know,the Dutch government announced it would abandon all use of the term“Holland”as a name for the country and would only use"the Netherlands"as the country^official name beginning January,2020.At the same time,the country's logo was updated from a picture of an orange tulip(the country’s official flower)with the name“Holland”to a picture of the tulip with the initials“NL_”The decision was made in order to rebrand the Netherlands'international reputation.The new international logo for the Netherlands has undoubtedly attracted a lot of attention and stimulated discussion worldwide.This significant identity was created by the internationally acclaimed Dutch design agency-Studio Dumbar.
出处
《包装与设计》
2020年第5期4-21,共18页
Package & Design
