传统国画元素对北京故宫文创产品设计的影响研究

RESEARCH ON THE INFLUENCE OF TRADITIONAL CHINESE PAINTING ELEMENTS ON THE CULTURAL AND CREATIVE PRODUCT DESIGN OF THE IMPERIAL PALACE IN BEIJING

前言综合对国画艺术的了解,界定出国画元素的基本概念,其基本构成元素包括:画布、笔墨痕迹、颜料、轴四大元素。四元素组合后形成完整的国画。此外其特有的技法,形式,艺术内涵也都是中国画元素。本研究将以北京故宫博物院的相关国画元素的文传产品为视野,探究现代文创设计将如何借鉴、运用传统国画元素,并最终产生的影响。

As an important part of traditional Chinese culture,the elements of traditional Chinese painting are an important basis for distinguishing it from other traditional cultures.This paper analyzes the reference of traditional Chinese painting elements in the design of cultural and creative products of the Imperial Palace in Beijing from the three aspects,including direct application,indirect application,and threedimensional processing of patterns.Meanwhile,the author discussed the influence of traditional Chinese painting elements on the design of cultural and creative products of the Imperial Palace in Beijing from the perspectives of historical metaphor,communication,and building cultural confidence.