基于雇主品牌建设的商业银行人才管理探究

The Study on Talent Management of Commercial Banks Based on Employer Brand Construction

商业银行的竞争归根到底是人才的竞争,人才是商业银行全面、协调和可持续发展的最宝贵资源和活力。商业银行借以卓越雇主品牌的定位、维护、提升与延伸等四个不同阶段创建路径,从而有效地吸引优秀人才、培育优秀人才、发展优秀人才、留住优秀人才,使得人才源源不竭,竞争力不断提升。最后还针对不同类型的商业银行如何基于自身特点创建雇主品牌进行了探讨。

In the final analysis,the competition of commercial banks is the competition of talents,who are the most valuable resources and vitality for the comprehensive,coordinated and sustainable development of commercial banks.With the four different stages of the positioning,maintenance,promotion and extension of the excellent employer brand,commercial banks can effectively attract,cultivate,develop and retain outstanding talents,so that the talent source of commercial banks is endless and their competitiveness is constantly improving.Finally,according to different types of commercial banks,how to create employer brand construction based on their own characteristics is discussed.