疫情时期公众健康信息搜寻行为调查

Health information search behaviors of the public during an epidemic

目的:调查疫情时期公众健康信息搜寻行为的内容和特征,为改善相关卫生行政部门、医疗健康网站或健康信息服务机构的健康信息服务提供参考。方法:对疫情时期核心疫区和非核心疫区的公众健康信息搜索行为进行象限图、单因素方差和非参数检验分析。结果:疫情时期公众健康信息搜寻行为与新冠肺炎疫情高度相关,核心疫区与非核心疫区的公众健康信息搜寻行为存在差异。结论:应根据疫情时期核心疫区与非核心疫区公众健康信息搜寻行为的差异,为公众提供精准的健康信息,消除谣言、虚假信息和信息过载的负面影响,满足公众差异化的健康信息需求。

Objective To investigate the contents and characteristics of health information search behaviors of the public during an epidemic in order to provide reference for relevant health administrations,medical and health websites,and health information service institutions to improve their health information service.Methods The health information search behaviors of the public in core epidemic areas and non-core epidemic areas were analyzed by quadrant diagram analysis,univariate variance analysis and non-parameter analysis respectively.Results The health information search behaviors were closely related with the COVID-19 infection pneumonia during the COVID-19 epidemic and were different in core epidemic areas and non-core epidemic areas.Conclusion Health information should be provided for the public according to their different health information search behaviors in core epidemic areas and non-core epidemic areas,and the negative effect of rumors,false information and information overload should be eliminated in order to meet the differential health information needs of the public.