乡村旅游标准体系建设研究

Research on the Construction of Rural Tourism Standards System

现代乡村旅游以独具特色的乡村民俗民族文化为内涵,以乡村环境和文化体验为特色,是农村地区经济发展和经济多样化的新动力[1]。作为乡村旅游的主体,乡村是一个的完整的社会——生态系统,具有非线性、复杂性等特征。在大力发展乡村旅游业的同时,也面临着可持续发展的问题,这一问题迫切需要标准化的手段来促进量和质的提高。

With unique rural folk culture as its connotation,modern rural tourism features rural environment and cultural experience,and is a new driving force for economic development and diversification in rural areas.As the main body of rural tourism,countryside is a complete society-ecosystem with characteristics of non-linearity and complexity.When vigorously developing rural tourism,it also faces the issue of sustainable development.To achieve the goal,it urgently needs standardized means to improve rural tourism services.