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基于层次分析法的品牌质量发展研究 被引量:2

Research on Brand Quality Development Based on Analytic Hierarchy Process
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摘要 质量是基础,创新是灵魂,品牌是目标。习近平总书记高度重视品牌建设,强调要“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”。党的十九大报告指出,要“促进我国产业迈向全球价值链中高端,培育若干世界级先进制造业集群”。目前理论界缺乏对品牌质量发展的系统分析,本文提出品牌质量发展指标体系,并运用层次分析法构建品牌质量发展结构模型,优化数据分析角度,实现量化决策思维,最终实现对品牌的科学管理,推动经济高质量发展。 Quality is the basis,innovation is the soul,and brand is the goal.General Secretary Xi Jinping attaches great importance to brand building,emphasizing the need to"promote the transformation of Chinese manufacturing to Chinese creation,the Chinese speed to Chinese quality,and the transformation of Chinese products to Chinese brands".The report of the Nineteenth National People’s Congress of the Communist Party of China pointed out that it is necessary to"promote our industry to the middle and high end of the global value chain and cultivate a number of world-class advanced manufacturing clusters".At present,there is a lack of systematic analysis on the development of brand quality in the theoretical field.This paper puts forward the development index system of brand quality,constructs the structure model of brand quality development by using analytic hierarchy process,optimizes the angle of data analysis,realizes quantitative decision thinking,and finally realizes the scientific management of brand and promotes the high-quality development of economy.
作者 李增年 龚月芳 LI Zeng-nian;GONG Yue-fang(Hebei Fiber Quality Monitoring Center;Hebei Institute of Standardization)
出处 《中国标准化》 2020年第10期233-236,共4页 China Standardization
关键词 品牌 质量发展 层次分析法 brand quality development analytic hierarchy process
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