旅游产业发展中的风险管理与控制方法研究

Risk Control in the Development of Tourist Industry and Controlling Methods

随着我国经济的快速增长,我国旅游产业发展方向和状态也面临着前所未有的机遇和挑战。旅游产业是集吃、住、行、游、娱、购为一体的特殊产业,也被誉为所有社会产业中的无烟产业。作为一个蓬勃快速发展的第三产业,要想保持强劲的发展势头,则需要加强旅游产业发展过程中的风险管理和控制。旅游产业风险管理最有效的控制方法就是设计完善的风险管理机制。旅游产业发展过程中涉及的风险管理机制包括风险预警机制、风险反应机制以及风险后的恢复机制。

To cope with the unprecedented opportunities and challenges as a result of China's rapid economic growth,it is of necessity to reinforce the risk management and control in tourism development because of its role as a smokeless trade involving restaurant,accommodation,travel,sightseeing,entertainment and shopping among all the industries.For this purpose,a perfect risk control mechanism should be designed including a risk early alarm mechanism,a risk response mechanism and a post-risk restoration mechanism.