视觉传达设计中视觉思维模式的创新

On Innovating Visual Thinking Mode in Visual Communication Design

审美价值观导向的改变为创新视觉思维的发展提供了更多的丰富表现,对格式塔心理学运用在视知觉规律上也提供了良好的契机。通过对视觉思维模式的概念进行简单分析,并与视知觉规律相结合表达在视觉传达设计中,为视觉思维模式的创新提供更多的艺术性的创新性策略。

Nowadays,changes in the orientation of aesthetic values have provided more rich expressions for the development of innovative visual thinking,and provided good opportunities for the application of Gestalt psychology in the law of visual perception.This article analyzes the concept of visual thinking mode and combines it with the rules of visual perception in visual communication design,and provides more artistic and innovative strategies for the innovation of visual thinking models.