媒体融合下少儿节目受众互动实现策略

Realization Strategy of Audience Interaction of Children's Program Under the Media Integration

以少儿电视媒体节目为例,探讨在互联网和新媒体环境下,如何抓住机遇有效开展与受众的互动,如何提高少儿电视节目的质量,为少儿电视和新媒体节目的发展提供借鉴。

Taking children's TV program as an example,this paper discusses how to effectively develop the interaction with the audience under the environment of internet and new media,and how to effectively improve the quality of children's TV programs,which provides a reference for the current development of children's TV and new media programs.