乡村振兴背景下大学生农村电商创业优化路径研究

On Optimal Path of Rural E-commerce Entrepreneurship for College Students under the Background of Rural Revitalization

中国经济已步入“互联网+”时代,乡村振兴战略大力实施,“互联网+农业”势不可挡。基于对“供销·菜投惠农O2O综合服务生态系统”的分析和研究,结合大学生创新创业的特点,探讨电商平台运营过程中面临的挑战,运用电商数据化分析工具优化农村电商路径,并对农渔产品和旅游文化产业进行整合聚类,细化分析其模式,旨在为大学生创新创业、农村电商发展等方面提供启示和借鉴。

China’s economy has entered the“Internet+”era,the strategy of rural revitalization is vigorously implemented,and“Internet+agriculture”is a trend.Based on the analysis and research of“O2O integrated service ecosystem of benefiting farmers by supply and marketing and vegetable investment”,combined with the characteristics of college students’innovation and entrepreneurship,discusses the challenges in the operation of the E-commerce platform,uses the E-commerce data analysis tool to optimize the rural E-commerce path,integrates and clusters the agricultural and fishery products and tourism culture industry,and analyzes its model in detail,hoping to provide enlightenment and reference for college students’innovation and entrepreneurship and rural E-commerce development.