论电视传媒对体育产业影响及互动发展

On the Influence of TV Media on Sports Industry and Interactive Development

伴随着中国经济体制的不断完善和发展,人们的生活水平和质量也越来越高,体育赛事已经成为电视媒体报道的重要保障之一。而电视媒体作为推动体育发展的第一媒体,对体育事业的发展有着重要影响,它们是相辅相成、不可分割的。基于此,本文以电视传媒对体育产业影响及互动发展为研究对象,从本人的实践工作角度出发,通过对当代观众收看体育节目现状的分析,探讨体育新闻在体育产业化进程中的作用和影响,希望能为从事体育新闻传播或体育发展的研究者提供实质性的借鉴。

With the continuous improvement and development of China's economic system,people's living standards and quality are getting higher and higher,and sports events have become one of the important guarantees for TV media coverage.As the first media to promote the development of sports,TV media has an important influence on the development of sports.They are complementary and inseparable.Based on this,this article takes the influence of TV media on the sports industry and its interactive development as the research object.From the perspective of my own practical work,this article explores the role and influence of sports news in the process of sports industrialization by analyzing the current situation of contemporary audiences watching sports programs.,I hope to provide substantive reference for researchers engaged in sports news communication or sports development.