新媒体时代主持人与受众关系新论

New Theory on the Relationship between Host and Audience in the New Media Era

随着媒介发展步入新时期以来,媒介融合发展的潮流进一步深入,已成为广播、电视等主流社会媒体未来生存与发展的趋势,不可逆转。在崭新的传媒视角下,电视节目主持人与受众的关系也悄悄发生了巨大的变化,特别是在新媒体强势崛起的背景下,受众接触的信息渠道越来越多,可以接收的信息也越来越丰富,电视节目也在多元化发展,无论节目内容还是表现形式都愈发精彩,这给受众带来了前所未有的收视体验。同时,受众在新媒体的影响下,受众的主体意识和主体地位也发生了深刻的变化,受众不再是被动接收信息的“受者”,而是一群可以通过新媒体平台发布各种文字、图片信息来表达自己意见的“受传者”,并且,受众对电视节目意见电视主持人的要求愈发严苛。可以说,电视媒体及电视节目主持人要重新审视新时期的受众,否则,就不能有效满足其多元化的信息需求,也不能迎合受众的收视兴趣和收视习惯,最终也会严重影响电视节目的整体收视率。

Since the development of media has entered a new era,the trend of media integration has further deepened,and it has become the future survival and development trend of mainstream social media such as radio and television,which is irreversible.Under the new media perspective,the relationship between TV show hosts and audiences has also quietly undergone tremendous changes.Especially in the context of the strong rise of new media,audiences have access to more and more information channels and can receive more information.With more and more abundant,TV programs are also diversified.Both the content and the form of expression are becoming more and more exciting,which brings audiences an unprecedented viewing experience.At the same time,under the influence of new media,the audience’s subjective awareness and status have also undergone profound changes.The audience is no longer a“recipient”who passively receives information,but a group of people who can publish various texts and texts through new media platforms.The"recipients"who express their opinions with pictures and information,and the audience's requirements for TV presenters on TV shows are becoming more and more stringent.It can be said that TV media and TV show hosts must re-examine the audience in the new era.Otherwise,they will not be able to effectively meet their diversified information needs,nor can they cater to the audience’s viewing interests and viewing habits,and ultimately will seriously affect the TV programs.Overall ratings.