乡村旅游体验具身观——以安徽宏村为例

The Embodied View of Rural Tourism Experience:Taking Hongcun,Anhui as an Example

乡村振兴战略背景下,乡村旅游体验品质提升是实践和研究的热点问题。具身理论作为新兴的心理学理论,强调身体、认知与情境的系统性和整体性,为乡村旅游体验品质提升提供了新思路。文章以安徽宏村为例,阐述了宏村旅游体验发展现状,通过对宏村旅游具身体验群体年龄、来源地、动机等层面的市场特征分析,结合宏村物质、文化、空间等载体资源中的具身元素,提出了宏村旅游具身体验设计策略:注重典型身体感知与特定物质载体的结合,依据旅游市场特征设计多样化的具身体验活动,关注乡村空间中旅游者的关键身体行动。

Under the background of rural revitalization strategy,the improvement of rural tourism experience quality is a hot issue in practice and research.As a new psychological theory,theory of embodiment emphasizes the systematization and wholeness of body,cognition and situation,which provides a new way to improve the quality of rural tourism experience.Taking Hongcun,Anhui as an example,the paper reveals the development status of tourism experience,and through analyzing the market characteristics of embodied tourism experience group in Hongcun,including age,origin and motivation,and combining the embodied elements in the carrier resources such as material,culture,space and so on,the paper proposes the following strategies for the design of Hongcun tourism experience:focusing on the combination of typical body perception with specific material carriers,designing a variety of embodied experience activities according to the characteristics of tourism market and paying attention to the key physical actions of tourist in rural space.