微博软广告的传播策略

Communication Strategies for Soft Advertisement on the Microblog

随着移动互联网终端的兴起,微博成了广告发布的重要平台。在传播媒介和广告发布形式不断更新的背景下,越来越多的软广告在微博平台上进行传播。文章在对微博软广告进行分类和价值分析的基础上,给出了微博软广告的传播策略,以期为提高软广告在微博平台上传播的效果提供借鉴。

With the rise of mobile internet terminals,microblog has become an important platform for advertising.Under the background of continuous updating of the media and advertising forms,more and more soft advertisements are spread on the microblog.Based on the classification and value analysis of soft advertisements on the microblog,this paper offers the communication strategies for these advertisements,so as to provide references for improving the communication effect of the soft advertisement on the microblog platform.