网络直播的感性化表征与情感困境

Sentimental Representation and Emotional Dilemma of live Webcasting

网络直播通常被看作是解压娱乐的存在,观众基于“眼缘”建立个人与他者的情感共鸣,并通过打赏等互动方式表达自己的情感,也会因具体场景而产生虚荣的心理,而网络主播也会基于打赏等行为做出人情上的回馈,与观众建立友谊等情感。情感在网络直播这一场景中反复成为产品和生产要素,这对情感本身来说,一方面促进了情感的表达,短暂缓解了情绪,也可能产生积极乐观的情感,但另一方面,不可忽视网络直播市场化的本质可能带来情感的异化与扭曲,观众与主播之间“虚拟熟人”的情感关系难以维系而产生的落寞,情感在经历工厂化的情感运作后变得麻木以及出现的群体性孤独问题。

network live broadcast is usually regarded as the existence of decompression entertainment.The audience establishes the emotional resonance between the individual and the other based on the feeling,and expresses their emotions through reward and other interactive ways,which will also produce vanity psychology due to specific scenes,while the network anchor will also make human feelings feedback based on reward and other behaviors,and establish friendship and other emotions with the audience.Emotion has repeatedly become a product and production factor in the scene of online live broadcast.For emotion itself,on the one hand,it promotes the expression of emotion,temporarily relieves emotion,and may also produce positive and optimistic emotion.On the other hand,it can not be ignored the essence of online live broadcast marketization,which may lead to alienation and distortion of emotion,and the emotional relationship of“virtual acquaintance”between audience and host It is the loneliness caused by the difficulty of maintenance,the numbness of emotion after the factory emotional operation and the group loneliness.