利用乡村节庆活动为抓手,推动武进全域旅游发展探索——以雪堰镇“桃花节”为例

Exploration on Using Rural Festival Activities as the Starting Point to Promote the Development of All-for-One Tourism in Wujin——Taking"Peach Blossom Festival"in Xueyan Town as an Example

常州市武进区雪堰镇基于“桃花节”的桃文化优势,推出了各式各样的节庆活动,以促使游客在观赏桃花的同时,深切感受多样化的游玩体验。雪堰镇发挥“桃花节”的示范效应,着力创造旅游品牌,辐射带动了武进全域休闲旅游产业开发与综合发展。据此,论文对以乡村节庆活动推动武进全域旅游发展进行了探讨。

Xueyan Town in Wujin District of Changzhou City,based on the peach culture advantage of the"Peach Blossom Festival",has launched a variety of festival activities to encourage tourists to experience the diversified play experience deeply while viewing the peach blossom.Xueyan Town exerts the demonstration effect of the"Peach Blossom Festival"and strives to create a tourism brand,which radiates and drives the exploitation and comprehensive development of the all-for-one leisure tourism industry in Wujin.Therefore,this paper discusses the promotion of the development of Wujin's all-for-one tourism with rural festival activities.