论微信在企业市场营销中的有效应用

Discussion on the Effective Application of WeChat in Enterprise Marketing

在科技快速发展的背景下,信息技术及网络技术也都得到了高速发展,民众的生活方式、工作方式等都发生了深刻改变。微信是被民众广泛应用的新媒体代表之一,企业在市场营销过程中对微信进行了有效的应用,并取得了令人满意的营销效果,因此,论文围绕微信在企业市场营销中的有效应用展开了讨论。

In the context of rapid development of science and technology,information technology and network technology have also been developed at a high speed,and the way of life and work of the people have undergone profound changes.WeChat is one of the representatives of new media widely used by the public.In the process of marketing,enterprises have applied WeChat effectively and achieved satisfactory marketing results.Therefore,this paper discusses the effective application of WeChat in enterprise marketing.