网络文化对大学生思想政治教育的影响及对策

The Countermeasure and Effect of Network Culture on College Students’ Ideological and Political Education

随着网络技术的蓬勃发展,网络文化日益渗透在人们的生活、工作、学习、娱乐中,网络文化以互联网为载体呈现出日趋完善的文化样式。网络文化以其开发性、虚拟性、补偿性、大众性等特征受到广大青年大学生的酷爱。在网络文化的视域下,大学生思想政治教育的主流意识形态地位受到冲击,负面的网络文化对大学生思想政治教育工作带来了新的挑战。因此,需要积极探索新时代大学生思想政治教育的有效途径,发挥网络文化的优势,增强大学生思想政治教育的吸引力和感染力。

With the rapid development of network technology, network culture is increasingly infiltrating people’s life, work,study and entertainment. Network culture presents the increasingly perfect cultural style with the Internet as the carrier. The network culture is loved by young college students for its development, virtuality, compensability and popularity. Under the perspective of network culture, the mainstream ideology status of college students’ ideological and political education has been impacted. The negative network culture has brought new challenges to the ideological and political education of college students. Therefore, actively explore the effective ways of college students’ ideological and political education in the new era, give full play to the advantages of network culture, and enhance the attraction and appeal of college students’ ideological and political education.