2020年“宅经济”线上业务模式中的若干问题与发展思考

Reflections on Some Problems and Development in the Online Business Mode of"Home-Economy"in 2020

“宅经济”是随着网络兴起而出现的新词,最早起源于日本,指代以电子商务、在线游戏等作为代表的网络经济及其产业链上的相关行业。传入我国后,“宅经济”伴随着互联网发展而出现,是一种基于发达的互联网和现代化物流所形成的新型经济形式,其本质上仍是利用互联网促使成本降低,提升消费和生存效率,让人更愿意宅家。居民在家中消费,足不出户地享受无接触式送货上门服务,享受“宅”家的乐趣。2020年初,无接触配送、在线问诊、线上教育平台甚至远程操作健身等一系列新的“宅经济”乘势而上,蓬勃兴起。

"Home-economy"is a new term emerging with the rise of the internet.It originated from Japan and refers to the internet economy and related industries in its industrial chain represented by e-commerce,online games,etc.After being introduced into China,"home-economy"emerged with the development of the internet.It is a new economic form formed based on the developed internet and modern logistics.In essence,it still uses the internet to reduce costs,improve consumption and survival efficiency,and make people more willing to stay at home.Residents consume at home and enjoy contactless door-to-door delivery service and the fun of"home".At the beginning of 2020,a series of new"home-economy",such as contactless delivery,online consultation,online education platform and even remote operation and fitness,took advantage of the trend and flourished.