摘要
随着人们生活质量的提高,需求呈多样化发展,消费观念也在不断发生改变。生鲜电商逐渐满足了快节奏人群的生活需求,效率评价作为生鲜电商物流企业成功要素的重要组成部分,其可以正确引导生鲜电商物流企业的经营活动。
With the improvement of people's life quality,their needs show diversified development,and their concept of consumption is constantly changing.Fresh e-commerce gradually meets the life needs of fast-paced people.As an important part of the success factors of fresh e-commerce logistics enterprises,efficiency evaluation can correctly guide the business activities of fresh e-commerce logistics enterprises.
作者
付芳
FU Fang(Jiangxi University of Applied Science,Nanchang 330100,China)
出处
《中小企业管理与科技》
2020年第28期136-137,共2页
Management & Technology of SME
基金
江西省高校人文社会科学研究项目“基于顾客视角的生鲜电商冷链物流服务评估指标研究——以顺丰优选生鲜冷链物流服务为例”(编号:GL19237)。
关键词
生鲜电商
物流效率
评价体系
fresh e-commerce
logistics efficiency
evaluation system
