基于信息采集的营销生态体系建设

Construction of the Marketing Ecosystem Based on Information Acquisition

为主动适应当前卷烟营销市场化取向改革的发展形势,相关企业应加快营销生态体系建设,依托多平台进行大数据采集,建立消费者会员积分体系,实现传统营销模式中很难实现的实时追踪、精准投放以及满足个性化、多样化的需求等,建立用户闭环,提升服务品质。

In order to actively adapt to the development situation of market-oriented reform of cigarette marketing at present,relevant enterprises should speed up the construction of marketing ecosystem,rely on multi platform for big data acquisition,establish consumer member points system,achieve real-time tracking,precise delivery,and meeting personalized and diversified needs that are difficult to achieve in traditional marketing modes,establish user closed-loop,and improve service quality.