短视频平台助力精准扶贫的社会效应研究

Research on the Social Effect of Short Video Platform to Help Targeted Poverty Alleviation

在信息多元化时代,短视频已融入大多数人的生活,人们可以通过短视频营销的方式,使流量变现从而产生价值,以此发展我国的传统农业,提高农副产品的销量,为以农业为主的家庭带去更多的销售渠道,实现全面发展和共同富裕。在国家政策支持的背景下,在提升平台带货能力的同时,更要保证农副产品的质量过关、绿色、健康,从而打造新型农业,带动当地经济的发展,提高当地人们的生活水平。

In the era of information diversification,short video has been integrated into most people's lives.People can realize the conversion from flow to cash through short video marketing to generate value,so as to develop China's traditional agriculture,improve the sales volume of agricultural and sideline products,bring more sales channels for the agricultural based families,and realize comprehensive development and common prosperity.Under the background of the support of national policies,while improving the sales capacity of the platform,it is also necessary to ensure the qualified quality,green and healthy of agricultural and sideline products,so as to create a new type of agriculture,drive the development of local economy and improve the living standard of local people.