文旅融合背景下南宁市扬美古镇旅游开发研究

Research on Tourism Development of Yangmei Ancient Town in Nanning under the Background of Integration of Culture and Tourism

目前文旅融合已成为旅游业发展的必然趋势,以学习与体验为主的“文化深度游”更为人们所青睐,逐渐取代“走马观花游”。文章基于文旅融合视角,对南宁市扬美古镇旅游开发中取得的成绩和存在的问题进行分析,并提出其旅游开发的对策,以推进扬美古镇旅游的可持续健康发展。

At present,the integration of culture and tourism has become an inevitable trend in the development of tourism industry,and the"in-depth cultural tour"based on learning and experience is more favord by people,and gradually replaces the"sightseeing tour"and become more and mire popular among people.Based on the perspective of integration of culture and tourism,this paper analyzes the achievements and problems in the tourism development of Yangmei ancient town in Nanning,and puts forward the countermeasures of tourism development,so as to promote the sustainable and healthy development of tourism in Yangmei ancient town.