印刷包装企业文化创意的途径及实现形式

The Approach to Cultural Innovation and Realization Pattern for Printing and Packaging Enterprises

印刷包装企业通过文化创意可使其产品体现出更强的文化属性,并通过其文化创意产品拓展市场,增强产品竞争力,实现企业转型升级。印刷包装企业的文化创意可通过"印刷+IP(intellectual property)""印刷+科技"两个途径,并以创建印刷包装文化产业园的形式得以实现。上海印刷(集团)有限公司、雅昌文化(集团)有限公司、力嘉包装(深圳)有限公司就是成功的案例。

Stronger cultural attributes could be reflected through cultural creativity of printing and packaging enterprises by expanding the market with the cultural creativity products,enhancing product competitiveness,and achieving enterprise transformation and upgrading.The cultural creativity of printing and packaging enterprises could be realized in the form of creating a printing and packaging cultural industrial park through two approaches of“printing+IP”and“printing+technology”.Shanghai Printing(Group)Co.,Ltd.,Artron Art(Group)Co.,Ltd.,and Lukka Pack(Shenzhen)Co.,Ltd.served as the successful examples.